March 11, 1944
A similar WAC advertisement calling for “Army ‘Queens’” ran on September 4, 1943, in the Chicago Defender and New York Amsterdam News. This ad described “Training Race WACS” in Fort Des Moines, Iowa: “‘Intensive’ is the word for the basic training program of the Women’s Army Corps. It must be of necessity. Members of the Corps at all WAC Training Centers are given four weeks of basic training which converts them from civilians into military personnel.” Just a few lines below this description of “intensive” training, readers found a pitch from Queen Hair Dressing, which co-sponsored this WAC ad: “And for ‘Queens’ of Beauty, Queen Hair Dressing adds a lovely young looking gloss to the hair—makes it glow with all its loveliness” (click to view PDF of ad).