Black Quotidian: Everyday History in African-American Newspapers

June 6, 1964

On June 6, 1964, the Baltimore Afro-American ran an advertisement for Kool cigarettes. Kool started marketing menthol cigarettes to African Americans in the 1950s, and these marketing efforts increased in the 1960s and 1970s.

To read more, see Phillip Gardiner, “The African Americanization of Menthol Cigarette Use in the United States,” and Sarah S. Lochlann Jain, “‘Come Up to the Kool Taste’: African American Upward Mobility and the Semiotics of Smoking Menthol” (Public Culture 15, no. 2, 2003).

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