Black Quotidian: Everyday History in African-American Newspapers

June 20, 1935

On June 20, 1935, the Cleveland Call and Post ran a full-page advertisement for Crosley electric refrigerators. “Most of Cleveland’s Colored Housewives are Buying Crosley’s,” the ad informed readers. General Electric introduced electric home refrigerators in 1911, but the ad noted that these appliances were still a luxury item in 1935. “Look in the finest kitchens in the land—kitchens where price doesn’t matter. There you will find the Shelvador...bought for Pride as well as for Price. There it is the beauty spot that meets the modern idea of Convenience, Quality, and Value” (click to view PDF of advertisement).

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