Baltimore Afro-American - June 6, 19641 2019-03-12T23:57:32+00:00 Stanford University Press af84c3e11fe030c51c61bbd190fa82a3a1a12824 1 1 Baltimore Afro-American - June 6, 1964 plain published 2019-03-12T23:57:32+00:00 Anonymous
This page is referenced by:
June - Archived Posts
Click on date to view post:
June 6, 1964
On June 6, 1964, the Baltimore Afro-American ran an advertisement for Kool cigarettes. Kool started marketing menthol cigarettes to African Americans in the 1950s, and these marketing efforts increased in the 1960s and 1970s.
To read more, see Phillip Gardiner, “The African Americanization of Menthol Cigarette Use in the United States,” and Sarah S. Lochlann Jain, “‘Come Up to the Kool Taste’: African American Upward Mobility and the Semiotics of Smoking Menthol” (Public Culture 15, no. 2, 2003).