Black Quotidian: Everyday History in African-American Newspapers

April 14, 1979

On April 14, 1979, the Cleveland Call and Post ran several advertisements for disco concerts, clubs, and parties. The Village People and Gloria Gaynor were set to appear at “Super Disco I” at the Coliseum, which featured “Northeast Ohio’s largest dance floor” and a “giant distortion free sound system.” Hot City U.S.A. (2140 Payne Ave.) featured “The Family Jam” presented by Black American Disco. The party was Sunday afternoons from 2 p.m. to 8 p.m. and Call and Post readers were encouraged to “Bring the Whole Darn Family (Parents free, all children only $1.00).”  

My favorite of these advertisements is the Happy Apple club, which billed itself as “‘The place to be’ for Disco Dancing & People Watching.”  The Happy Apple club had events for almost every demographic:

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